Insurance Agents
Insurance Agent & Broker Definitions
Insurance agents and brokers are licensed insurance professionals who sell insurance products to consumers and businesses. Some insurance agents and brokers may also serve in a consulting capacity by helping clients develop and maintain a financial plan.
Agents and brokers often specialize in areas that include life and health insurance, property and casualty insurance and commercial products for businesses.
Benefits
Insurance agents and brokers assist consumers in the purchase of insurance products that include life, health and auto insurance. They also educate consumers about the sometimes complex nature of insurance policies and coverages. Agents and brokers serve in a consulting role to help consumers assess their insurance needs as their lives change.
Significance
A significant difference between insurance agents and brokers is that agents usually represent one company while brokers are licensed with a variety of carriers.
In essence, it could be said that the agent works for the insurance company while the broker works for the client. Because they represent several insurance companies, brokers are typically able to provide more options regarding price and coverages. However, since they deal with a variety of companies they may not be as well versed on individual products as an agent.
Education And Training
Most brokers and agents have at least some college training, many in a business or financial field, according to StateUniversity.com. All states require that brokers and agents become licensed, and each state has its own insurance department to oversee the licensing process. Different requirements need to be met to obtain a broker’s and agent’s license. Read the rest of this entry »
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Marketing Ideas for Insurance Agents
The marketing of insurance products and services can be a challenge, as people are often reluctant to discuss insurance matters. However, some basic marketing ideas can help draw attention to your business, and you may not have to spend a lot of money in the process.
Considerations
Your marketing budget will help determine the types of ideas available to you. If funds are low, consider low-cost ideas like canvassing your neighborhood door to-door, networking by joining organizations like the chamber of commerce or volunteering to help raise your profile in the community.
Getting Creative
You can also take a more creative marketing approach to attract attention. For example, if your specialty is car insurance, placing a wrecked car in front of your office creates a strong visual image as to what your business is about.
Building Relationships
Develop relationships with other professionals in your area to set up a referral network. For example, if you specialize in life insurance and financial planning, contact a CPA about referring clients to each other as a way to build both businesses.